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Monday, September 01, 2008

The Google Browser -At Last

Google just officially confirmed that it is releasing a new open-source web browser,named Google Chrome .
My immediate reaction is to see Google also launch a mobile browser that can be deployed to multiple OS platforms. This may influence adoption/potential cross-over to the Android mobile platform. Sandboxed Tabs would be a key thing to watch.They are also moving to multiple processes. Seriously, waiting to try as soon as this gets released.

As I pointed out years back, Google is using the internet to systematically devalue Microsoft’s assets, forcing a “Microsoft’s Black Monday” on the wall street in future. Google is leveraging the mantra that built Microsoft: who controls the UI controls the user; who controls the API controls the programmer.

While there may be scepticism about what could a new broswer do - except introducemore confusion, as I see it, if Google Chrome delivers on its promise of speed, stability, security and reliability, it will like gmail soon commiand the mind share of the web users. This in turn should make it possible to push common web standards! The advantages of their fundamental design changes will likely force other browser makers to reexamine and bring out similar or better appraoches to the market . On the privacy front,the google chrome ecosystem should bring in the right plug-ins to allay any concern there. This will definitely shake up the IE/Windows behemoth .

As cloud computing, becomes more mainstream, users will begin to spend more time online - and a presence in the entire internet food chain is going to help Google.While Google's products are not a replacement OS, but the collection of tools released thus far serve the same purpose. Even products that run on Windows PCs, such as Google's Picasa photo-editing software, could tie back to Google's online services. Google is intelligently rebatching Microsoft desktop products/services as its. Web companies, such as eBay, Yahoo and Amazon.com, treat their Web sites as customizable platforms, & offers a starkly different technology vision to developers than traditional software companies do.It is slowly leading to a situation where one model says build for Windows and the Microsoft 'stack'; the other says build for the Internet. The platform of the future shall not be focussed on controlling the hardware but it is going to be around access, community, collaboration & content.
Clearly , this is an exciting announcement that will benefit competition, innovation, enforcing standards, web developers and the horde of web users.

Update : Google quickly repointed the Google Browser launch page to its homepage!

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