I like this quick assessment of the Microsoft + aQuantive deal. Though, I do feel that Microsoft is in general losing the edge, through this move, they are showing some determination to fight back, after losing the search game - where it is getting almost marginalized. Look at the benefits that can accrue to Microsoft here:
where Microsoft has control of the
- Through RSS, Office integration and other means, if they bring web access closer to the desktop/mobile, they would try and extend their reach of influence.
- The larger presence in display, merchandise and advertising arena's.
I think Microsoft has a fighting chance here - though going by their botched efforts in their online initiatives, it may look like another strange move. We have to see if microsoft is able to break the jinx about the success of its online initiatives.
Am travelling to the US to be at Marco Island, Florida. Updates could be sporadic for the next few days.
Labels: Emerging Technologies, Emerging Trends, Microsoft
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