Sun’s Jonathan Schwartz Says Blogging Helped Sun’s Business

We recently covered on the topic corporate blogging and chris Anderson has started tracking corporate blogging phenomenon with the Fortune 500 enterprises.Sun’s Jonathan Schwartz Says Blogging helped Sun’s Business. Courtesy of Steve Rubel saw this Sally Falkow article wherein Jonathan Schwartz, President and COO of Sun Microsystems says that blogging had played a major role in the revitalization of Sun's reputation. Sun has gone from the 99th to the 6th most popular server company, largely because it has embraced authenticity and transparency in its communication initiatives, as wriiten there. Jonathan highlights that“We've moved from the information age to the participation age, and trust is the currency of the participation age & Companies need to speak with one voice and be authentic. Blogging allows you to speak out authentically on your own behalf, and in the long run people will recognize that. Do it consistently and they trust you.” Blogging done right can be a positive force in building and maintaining a reputation in today’s competitive marketplace. But it has to be done in the spirit of open communication and with a willingness to let go of the “corporate message.”

Some Benefits of corproate blogging highlighted herein:
- Increases search engine visibility and thus brand awareness
- Offers a direct communication channel to the public
- Builds credibility and trust
- Allows you to tell your story, uncensored by the media
- Makes your organization more “real” to the public.
Read the full article - it makes interesting reading.