Frenzy Called Podcasting

The Podcasting frenzy is closer to its peak now. I earlier covered about IBM embracing podcasting and noted that big corporates like GM, Pepsico making concerted efforts to adopt podcasting in a big way. Steve Rubel points to HBO has added a bunch of audio podcasts to iTunes including Rome, snippets of Curb Your Enthusiasm and full episodes of Real Time with Bill Maher!. It may be in full fitness of things that 'Podcast' is declared as the Word of the Year. The New Oxford American Dictionary have selected "podcast" as the Word of the Year for 2005.
Podcast, defined as "a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player," will be added to the next online update of the New Oxford American Dictionary, due in early 2006. Among the key runners up include Bird flu, rootkit, sudoku – all clearly very popular words. As far as I know, Kaps,who runs a popular blogsite was the first to blog about podcast being selected as the word of the year. Readers may recollect that in 2004 , blog was declared as word of the year.
Evidently broadband is redefining the consumer electronics industry and Bill Gurley is spot on : The internet has not peaked.Clearly social phenomenon and new media are getting centerstage in today’s life. Days back when commenting on IDC 2006 predictions , I wrote that I would have loved to see a few more predictions centered around mobility and related applications, enterprise adoption of technologies( say BPM), SOA & Business process platforms, podcasting, new class of applications over the Net(Web2.0) etc covered in the list.