We have covered extensively in this blog about user generated content and contribution economy . Bessemer Venture Partners Nivi speculates that there is actually a trillion dollars of untapped value in the user generated content vs scope matrix(which he calls web 2.0 matrix).He points to Ethans four fundamental ways to ways to determine relevance in search results (quite similar to yahoo’s approach) Viz.
1) Market/collective/algorithmic - Call it the law of large numbers, the wisdom of crowds, or statistical truth, but PageRank and similar "hubs and authorities" algorithms figure out, on average, what everybody thinks of a given site.
2) Expert/editorial - Yahoo's roots are in the directory/taxonomy/recommendation based organization.
3) Personal - Based on the user's past history and demonstrated interests, give them results that most closely match their tendencies. Amazon's A9 is the best current example.
4) Social - Based not only on the user's past history and demonstrated interests, but on those of all the people they know. This is a fascinating middle ground (possible sweet spot?) in between personal and collective/algorithmic - you've got enough critical mass of opinions on key topics to hopefully eliminate outliers, but you've got a close enough connection to the user that you can bend your results to match their point of view.
Category :Emerging Opportunities
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