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Sunday, October 16, 2005The 300 Billion USD Plus TV Industry - Audience Shift & Chaos Scenario – Part II We covered in Part1 Jeremy Allaire's view that a range of macro forces helping to force a collision between the Internet and the world of video and television distribution. Continuing with the discussion we examine more of his view here - The shift in format and distribution focus for the major film studios, turns the attention away from broadcast syndication after-markets or TV output deals, and towards the much more lucrative opportunity presented through pay media and direct distribution through retail DVD sales, underscoring how digital technology even fragments distribution at the high-end of the video food chain. We earlier wrote that With Internet TV startups the cost of distributing video over the Internet for a program is much lower than broadcasting shows to millions of homes simultaneously, regardless of who actually sees them. Many special-interest shows might prove economical for the first time, while others already recorded might find fresh audiences. Finally, and crucially, over the past decade, the Internet has become the primary media and entertainment source for consumers worldwide, taking their time and attention away from broadcast and into broadband—media that offers them powerful communications tools, highly targeted content and communities of interest, dramatic choice and control, and commerce vehicles that are unmatched by traditional media and retail. A range of technology and business process drivers are forcing this opportunity: Category :Future Television, Emerging Trends | |
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