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Sunday, October 16, 2005The 300 Billion USD Plus TV Industry - Audience Shift & Chaos Scenario Jeremy Allaire writes that a range of macro forces helping to force a collision between the Internet and the world of video and television distribution. We earlier covered in the blog, the consumer electronics industry is experiencing a "profound change" as fast internet connectivity increasingly allows previously packaged content to be delivered on a subscription or service basis. The consumer market is entering a period of rapid transformation as it moves away from the models which have historically dominated the personal enjoyment of audiovisual media. Jeremy views that the coming transformation promises to reconfigure the video industry in the image of the Internet. The Internet’s forces of openness, global reach, consumer control and participation, and Long Tail economies of scale will create a multimedia universe that no one can fully comprehend. One of its next major frontiers is the realm of video and television production and distribution, promising to radically amplify the already significant fragmentation that digital technology has wrought on the TV food chain. |
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