The world of commerce is undergoing a Full Stack Reboot

 Two recent moves make it a new inflection

• Google’s Agent Payments Protocol (AP2) → an open standard so agents can transact securely with verifiable consent.

• OpenAI’s “Buy it in ChatGPT” → AI agents now complete purchases, not just recommend them.

Together, they signal the rise of agentic commerce: where AI agents buy on your behalf.

Why This Is Different

This isn’t a feature tweak — it’s a stack reset:

• Interface: clicks → conversational prompts

• Logic: recommendation engines → reasoning agents

• Payments: forms & wallets → AP2 mandates, agentic tokens

• Compliance: KYC → KYA (Know Your Agent)

• Loyalty: points-after-purchase → signals-before-recommendation

The funnel collapses. The attention economy gives way to the intention economy.

New Business Models Emerging

• Platforms become agents (whoever owns the default agent owns the customer).

• Merchants compete for algorithmic preference → AEO is the new SEO.

• Payments networks evolve into trust brokers validating agent mandates.

• Subscriptions become mandates → continuous, programmable replenishment.

• Loyalty becomes pre-loyalty → rewarding agents before the sale.

Why KYA Matters

For decades, KYC defined digital trust. In the agentic era, KYA — Know Your Agent — becomes just as critical.

• Who authorized the purchase?

• Was the agent’s mandate valid?

• How do we resolve disputes between user, agent, and merchant?

KYA will be to the 2030s what KYC was to the 2010s.

Leadership Imperative

Boards and CEOs must ask:

• Are our APIs agent-ready?

• Do we have an agent incentive strategy?

• Are our loyalty programs designed for agents as much as customers?

• Do we understand the compliance leap from KYC to KYA?

If mobile commerce was about “anywhere, anytime,” agentic commerce is about “anything, on my terms.”

The Full Stack Reboot is here. Leaders who embrace KYA, build agent-friendly stacks, and compete for agent trust will shape the new intention economy. Those who don’t will be invisible to the agents that increasingly decide what gets bought, when, and from whom. We are here to help customers get onto this bandwagon right away! Please read my detailed note here.

Labels: Agentic AI, Agentic Commerce