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Monday, May 28, 2007
A new study finds that about 15 percent of pay-per-click advertising dollars could be lost due to clickfrauds, contends a new study. Pathological traffic that impacted a small sample of less than a dozen websites resulted in advertisers being billed for illicit clicks that the search engines did not catch. The early results of a Fair Isaac study of click fraud showed some channels could hit ad campaign budgets at a rate of 10 to 15 percent.
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