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Sunday, January 14, 2007
The other day , I saw in an Indian magazine – Business Today, a full page ad from Google India advertising for a position – I was for a moment curious about the choice of the media given the reach and pull that Google enjoys. Infosys finds that financial services company attract talent with better salaries and higher glamour quotient, much to its chagrin. The war for talent is intensifying. As I wrote earlier, after all winning the people war is a crucial determinant of success for any organization. In most of the knowledge business, the future value of enterprises are centered on building seemingly intangible assets vs the conventional measures of capital assets. Thats where good, capable people, well aligned team, well conceived strategy and top quality leadership matters. So it makes sense for online majors and category winners to leverage conventional media for its advances.
Category :Traditional Media, Emerging Trends |
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