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Thursday, December 28, 2006

Google Blog Search Traffic Surpasses Technorati Traffic

Of late, I note a lot of traffic coming onto my site from Google’s blogsearch facility and I do not notice traffic coming from the likes of technorati in equal measure and this left me wondering what was happening. Google Blog Search overtakes Technorati in traffic, so says Hitwise data. Technorati scores well on features( tagging/targeted search etc) but throws inconsistent result whereas blogsearch throws out faster and consistent result. Hitwise data suggests that blogsearch.google.com has overtaken technorati.com in traffic. It finds that approximately 60% of Google Blog Search's traffic has been coming directly from Google News, compared to less than 1% before the change ( a link to google blogsearch was was introduced recently) . Blogger Blog Search has been receiving about the same amount of traffic as Technorati, although it has dropped since Google Blog Search took off.
Interestingly, Hitwise Demographic data show that Google Blog Search has attracted a younger audience than Technorati. Only 10% of visitors to Technorati were in the 18-24 age group, while 34% of visitors to Google Blog Search reached that tech-savvy group. In contrast, Technorati has been doing very well with the 45 and up web users. Both sites skew male, with 55% of Technorati visitors and 61% of visitors to Google Blog Search.
Interesting that a late entrant to blog search like Google could match and overtake a specialist blogsearch facility like Technorati, category leader. Assuming that Google can sustain this lead( at the moment the lead is slender,as the graphs may show), it adds another feather to its cap, given that it has not done much to improve the functionalities of Blogger.com. I hope that Google focusses on that as well but overall with the blogsearch triumph, clearly it demonstrates the power of Google and their superb execution skills. My bet : Next Google would move more aggressively into the mobile space.. Watch out.

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Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld
"All views expressed are my personal views are not related in any way to my employer"