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Friday, November 10, 2006
Marisa Meyer of Google says that the company has learned its short history that speed makes all the difference for the web consumer and how Google understood the power of speed. In a consumer research on search page design they found that those in the control group with 10 results stayed longer than those who asked 30 results. The control group's search, which displayed 10 results, took .4 of a second vs. those getting 30 results, took .9. Today, Google allows users to do a search that touches anywhere from 300-700 machines before it comes back to you in .05 of a second. Greg Linden confirms this to be true in early days of Amazon.com as well. Google says that they have applied this lesson in enhancing Google Maps as well resulting in demonstrably better results in usage.
Category :Speed, Emerging Trends |
|Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld