Terry Semel in Yahoo Q3 analyst call: while we are very excited about a number of things happening at Yahoo!, I am not satisfied with our current financial performance and we intend to improve it. Yahoo is we are going to be laser-focused on these three core things:
1.Close the gap in monetization of search;
2.Widen our lead in graphical advertising; and
3.Seize the opportunity in social media, video, and mobile.
Later comes the news that Panama,the most talked about next-generation search advertising platform has been launched.The market is going through a significant transition with new forms of inventory becoming available from a range of new and established competitors and Yahoo says that it plans to further invest, innovate and secure leading positions in the areas where we see the biggest growth opportunities - in social media, video, and mobile access. Yahoo is now extending social media communities to mobile devices starting with service providers in parts of Asia. Clearly the phenomenal growth of new players in areas such as online video and social networking is pulling the advertisers revenue, potentially giving a short shrift to established sites like Yahoo. Clearly this portends a sign of rapid changes to the Web landscape. In the web world, large established players can’t expect to pull along based on tail wind while navigating new trends and emerging services. Two things stand out here: In chosen areas, the winner shall take it all and in emerging areas, unless incumbent behemoths are super alert and hyperactive, newer players may continue to go faster. It also shows that over a period of time, even new age companies can’t escape the scrutiny centered on conventional financial metrics.
Category :Yahoo, Emerging Trends