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Saturday, July 01, 2006

Google : Hype & FanFare

Businessweek raises the question if google's fanfare and buzz meets with corresponding number of hits. The article notes,

Even if Google leads users to its new products, it needs to add pizzazz and improve functionality. Most areas it is targeting have entrenched rivals: For surfers perusing stock quotes, there's Yahoo! Finance. For chat addicts, there's AOL Instant Messenger. Those services have that elusive "stickiness" that makes users likely to return - for instance, often checked stock quotes already queued up in a finance site - which boosts ad values.
With its huge market cap and lead in search, Google has time to work out the kinks and a culture committed to learning from mistakes. And it is collecting a wealth of data about what surfers want. Still, the message coming back so far is that if Google wants to live up to its reputation as the beast of Silicon Valley, it needs to search harder for products people want to use.

I had been writing for some time along these lines -look at the note on drilling good sense into google pricing. In a related note, I covered, while assessing non-search services & developer services one finds that Google does innovate in some spaces but has largely innovated in order to gain entry in markets that already existed. While google breathes innovation, competitors are generally quick to notice and are catching up its high time Google clearly explains its vision that it is executing for the next 2-3 years – very important that there should be a plan to grow and sustain the 100+Billion USD marketcap (incidentally bigger than the GDP of some oil producing Asian nations – the likes of Indonesia.) contrarian views about Google’s valuations definitely need a closer examination. I think this issue needs some serious evaluation as I had been pointing out for sometime like here, here about google's ability to sustain its leadership and support the very high marketcap. Google has to come out in the open about its plans for spending the money say building its own Internet, online index,along with monetizing models in more specific terms. True - some of google recent launches like Google Earth, Google Checkut may provide more monetizing opportunity - but where's the marketing and communication on those lines. I hardly see them.Its time that we get to see and know things beyond the likes of generic macro views like that of George Colony, which focusses only on what and not the how. Like in any other industry the responsibility of pioneers and leaders are lot more than just looking after themselves - they are trendsetters and role models in the industry.

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Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld
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