The Resurgence Of The New Media

The traffic growth to media sites are increasing quite significantly. Vertical sites like the travel sites have experienced a slightly higher rate of growth than the Internet in general over the past year, according to comScore Networks, a Web research firm. But over the same period, real estate sites have had triple the growth — and auto sites quadruple the growth — of the Internet over all.Sites devoted to big-ticket purchases — particularly cars, real estate and travel — are feverishly refining features and marketing strategies in an effort to attract the growing number of consumers searching the Web for buying advice. With online merchants paid 33 percent more for advertising last year than the year before, its clearly pointing to the trend: For high-margin, big-ticket items, the competition for eyeballs is even more intense & the new sites have become more specific and niche-oriented as the competition for advertising has increased. So how about Google & Yahoo cornering all these: the new sites have become more specific and niche-oriented as the competition for advertising has increased. Another claim makes an interesting reading : sites with the longest tenure had gotten much smarter about their businesses - The thing the older sites did well was stay alive long enough for the rise of Google.Clearly interesting times are dawning upon us - while we may complain about the signal-to-noise ration being seen as high, fact remains that some strong signals can also be picked up.

Category :New Media, Emerging Trends