Couresy of Metrics2.0 saw this shifting power structures in mobile markets. The global mobile market landscape is changing substantially. Some interesting facts:
- China and increasingly India are leading the growth in global mobile phone market and so for Nokia and others as well.
- China is adding about 5.4 million subscriber a month while India closely following with 5 million subscribers a month.
- US new additions run rate is about 2 million a month.
- China has added 67 million new subscribers in 2005 and is currently over the 400 million mark. India has added 37 million new mobile subscribers in the last 12 months, nearing a total mobile subscriber base of 100 millions.
- US has added 25.7 million subscribers in 2005 to reach a total subscriber base of 208 million
Some interesting details about Nokia's growth trajectory in selling mobile handsets:
- Nokia expects the market volume to increase 15% or more and it anticipates approximately 70% of industry volume growth to come from the emerging markets
- Nokia projects first quarter device market share of 35% globally
- Nokia's net sales in the United States almost doubled year on year
This makes India one amongst the top two fastest growing markets in the world along with China - No wonder that the Haier's,Motorola's & Nokia's are moving in aggressively. Given the trends seen here, mobile markets may well be the surrogate indicator for economic growth and leadership around the world - time to create an equivalent of a Big Mac Index centered around mobiles to track global economic growth.
Category :Mobiles, Emerging Trends