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Monday, May 01, 2006
The Rabble Rousing Google
Google's lobbying of the Justice Department on Microsoft’s alleged antitrustworthy moves with IE7 makes interesting reading. Google complains that IE7 includes a search box in its toolbar pointing to MSN search engine. Google thinks that this bestows Microsoft an unfair advantage in attracting Web traffic and potentially ad revenue. The article quotes Marissa Mayer as saying,"The market favors open choice for search, and companies should compete for users based on the quality of their search services and google does not think it's right for Microsoft to just set the default to MSN. We believe users should choose." A little investigation shows that the real thing here is the fact that users can exert choice – one can make Google the default search engine quite easily. Google expects users should be allowed to compulsorily force opt their preference for search when the browser gets fired the first time. Its interesting as Mac users see that Google is offered as the default search engine offered in the Firefox and Safari browsers. Microsoft counters that the choice of the search box belongs to the user. A refreshingly good post from the Microsoft camp shows that MSN is not really the default, it contends that the browser just picks up whatever preference the user had set in the previous version -IE6's AutoSearch options.
Category :Google, Emerging Trends |
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