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Monday, April 03, 2006The NYTimes RedesignI have been personally involved in very large web redesign initiatives. I continue to oversee several such engagements and I do not hold the view that web presence strategies for large corporates/media houses/large budget initiatives are not necessarily enterprise level activities. Very large web presence rollouts call for enterprise wide involvement and would touch most part of the enterprise activities. Also note large web redesign activities cost close to a medium size enterprise software solution and deployment costs and are most certainly CIO level initiatives. After all one in three internet users are said to be visiting newspaper sites. The web redesign activities involve a lot – the usability issues, the information architecture, compliance with regulations, publish subscribe strategies, integration into overall eBusiness strategies, integration with lot more enterprise and legacy systems, language concerns etc.. The last major web redesign in the media – based on budget spend and impact, as far as I can recollect happened with the Wall street journal, few years back. Its to be noted that the online edition is a major money spinner for Dow Jones today. Coming to the redesigned NYTimes site, I find that the wide page layout makes good use of the display real estate – in the process accommodating lot more stuff and creating a very rich look. I see that the site is loading fast enough, provides good support for multimedia displays and in genral blog friendly with support for RSS. As the NYTimes editor explains, new features include providing prominent links to a list of most e-mailed and blogged articles, most searched for information and popular movies. A new tab at the top of the page takes you directly to all our most popular features. Another new tab takes you to a list of articles as they appeared in the newspaper, section-by-section. The guided tour shows the magnitude of changes done and the web presence now looks seriously good. Rating – 8.5/10 |
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