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Friday, March 31, 2006
The Debate On Corporate Blogging
Werner Vogels, Amazon's CTO, asks the question to Robert Scoble and Shel Israel, Why should corporations blog? Warner Vogels writes,"We( Amazon.com) have a long history of promoting customers to use their voice about our products and our operations, so if you come to Amazon to tell us our business is going to really suffer if we do not blog, you better be prepared to defend your ideas with very strong arguments and hard evidence. We expect that from anyone, externally or internally, who wants to promote an idea within Amazon. This was my approach with challenging Shel and Robert at our lunch meeting. I wanted them abandon their fuzzy group hug approach, and counter me with hard arguments why they were right and I was wrong. Instead they appeared shell-shocked". He adds,"Beyond "a more human face" and "conversations with individuals from Amazon" there was no real response how blogging will make the product named Amazon.com better for our customers given all the techniques we already use from soliciting customer feedback to discussion forums to snooping weblogs and comments sites, etc."
Category :Corporate Blogging, Emerging Trends |
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