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Thursday, February 02, 2006

Innovation, Creativity & Business

In this age of changing footprints,Innovation is a hot topic again. Eric Schmidt once told that Innovation comes from invention,which you cannot schedule. That he held as the secret behind Google moves. With such thoughts shaping the company, imagining google’s future can be anyone’s guess.
Google VP Marissa Mayer has an interesting column in BusinessWeek about creativity and innovation at Google. She writes, When "balanced with a healthy disregard for the impossible," constraints can shape and focus problems, leading to truly creative solutions. Pointing out creativity is often misunderstood she writes that people often think of it in terms of artistic work - unbridled, unguided effort that leads to beautiful effect she argues that constraints shape and focus problems, and provide clear challenges to overcome as well as inspiration & that creativity, in fact, thrives best when constrained.Some excerpts on development of the Google Toolbar:
In the case of the Toolbar Beta, several of the key features (custom buttons, shared bookmarks) were prototyped in less than a week. In fact, during the brainstorming phase, we tried out about five times as many key features - many of which we discarded after a week of prototyping. Since only 1 in every 5 to 10 ideas work out, the strategy of constraining how quickly ideas must be proven allows us try out more ideas faster, increasing our odds of success.Speed also lets you fail faster ... It's important to discover failure fast and abandon it quickly. A limited investment makes it easier to walk away and move on to something else that has a better chance of success. Rapid prototyping. Experiment and learn. Fail quickly and move on. True creativity makes the impossible possible. It can revolutionize a product, a business, the economy, and the world around us.

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