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Thursday, December 22, 2005
Bill Gates talked about new models for monetizing searach results. Gravee, a new meta search engine hopes to shareg ad revenue. with content owners and publishers for being included in its index.Gravee relies on the search results provided by popular search engines like Google,Yahoo and MSN and presumably the idea is that more publishers would be willing to provide Gravee with free access to their content, and this would drive users to Gravee because of its superior offerings. Siliconbeat further notes that with Gravee's AdShare program, when a user clicks an ad on Gravee, "up to 70%" of the ad revenue generated as a result is divided between the 10 sites included in the natural search results on the page (i.e. 70%/10 = 7% of ad revenue to each Web site on the page - for every ad that is clicked). Gravee also shares up to 35% of revenue with publishers who join Gravee's "affiliate program" and place Gravee's search box on their site.
Category :Web 2.0, Search Monetization |
|Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld