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Wednesday, December 28, 2005

Portals To Choose Insurance Advisors

We have so far seen chat being used interactively for customer services - online customer interaction has never really gone beyond in a sustained way.Just as internet banking empowered customers online shopping experience, Insurance companies are trying to innovatively make use of the internet and collaborative platforms to provide better interaction experience with the customers. ING Vysya Life has borrowed the blogging concept to provide an online presence to its top insurance advisors who can use the portal to increase their strike rate for converting their business from a larger number of potential customers. The platform provides the prospective customers the facility to select from the 27 advisors in six cities featured on its Web site and interact with them to get comprehensive information on insurance products. The interactive service will not eliminate personal meeting to clinch the subscription but is aimed at helping in sharper advisory capabilities to target the right products to the right customers. ING maintains that this service could be scaled up globally if found successful. . This is quite noteworthy. I would typically like to see the kind of tracking that the fedex uses to trace status - ideally service companies should be in a position to track and expose progress of the movement within the department to let stakeholders know about the progress. This should happen eventually.

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Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld
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