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Saturday, December 24, 2005
The latest issue of Harvard Business Review, has an article titled, Strategy and the Stronger Hand written by Geoffrey Moore, where he talks about two distinct models of businesses. As Geoffrey sees it, there are two kinds of businesses in the world – knowing what they are and which one your enterprise is – will guide you to the right strategic moves. In the complex systems model,enterprises can service large customers and can gor the customer base with large deals centered on mimimal number of transactions. 1000 customers provide a billion dollar business.In the other kind of business, the model is entered on volume operations – here the enterprise is on a hunting mode and strive to acquire millions of customers with significant number of transactions – Say FMCG enterprises.
Category :Geoffrey Moore, Long Tail |
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