Despite the widely felt impact of mobility, I always used to wonder in my innumerable trips to various asian capitals the very poor levels of usage of mobile data services - I could hardly see blackberries being used in mobile crazy cities like Bangkok or Shanghai. Pyramid Research finds this as an important survey result across the BRIC nations. Four of the most populous countries in the world hold the greatest potential for the sale of infrastructure and terminal equipment, as well as mobile data content. Of the roughly 1.05 billion new subscribers that will be added to worldwide mobile networks over the next four years, Pyramid Research estimates that 42% of them will come from the BRIC countries - Brazil, Russia, India and China. 
The BRIC Mobile Data Adoption Study helps to quantify the market opportunity by assessing current consumer adoption levels and usage patterns for mobile data. mobile operators across the BRIC countries and the U.K. assume that subscribers are aware of and/or understand how to use the mobile data services available to them. The report attributes the poor adoption to not being properly educated by their carrier on how to use mobile data services.
Category :Mobiles
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