Forbes has published this years Top Brands through a careful screening for brand-owning companies that beat their peers in earnings growth and valuing the remaining 40 brands using a discounted cash flow model that also factored in the percentage of the business being driven by the brand. The brands whose values increased the most within their respective industries during the past four years are declared the best brands.
The Top 10 are:
- Apple
- Blackberry
- Google
- Amazon
- Yahoo
- Ebay
- Red Bull
- Starbucks
- Pixar
- Coach
Important point to note – 7 out of top 10 brands are from the tech sector and in fact the top 6 belong to the technology sector. Proof of technology's ever widening reach or fast growth /potential.While the selection method may look a little strange, the beyond the balance sheet approach seems to have a certain novelty.
Category :Brands
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