Cloud, Digital, SaaS, Enterprise 2.0, Enterprise Software, CIO, Social Media, Mobility, Trends, Markets, Thoughts, Technologies, Outsourcing


Contact Me:

Linkedin Facebook Twitter Google Profile


wwwThis Blog
Google Book Search



  • Creative Commons License
  • This page is powered by Blogger. Isn't yours?
Enter your email address below to subscribe to this Blog !

powered by Bloglet


Monday, October 17, 2005

Mobile Phones : The Rise Of Niche Markets

Dean Bubley asks why is it that the mobile phone industry (and its financial watchers) still clings to "volume market share" as such an important indicator? Given that phone prices span the range from $30 to $1000, surely it's an increasingly irrelevant statistic. He points out that just as watch manufacturers tend to quote revenue numbers rather than units. And if people do comment on volumes, they focus on a specific segment like "fashion watches" and all types of watches are not bundled together for financial analysis.I agree that the mobile market is getting stratified with multiple segments and special products like Vertu targeting niche markets.The mobile volume growth may come from the lower end of the market – profits may not come from this segment more instead the key is developing the feature rich phone markets. Profit margins, volume of sale woud have to be read together – and If I may add the R&D spend may become an important lead indicator as well as niches are seen to be giving better returns.

Category :
ThinkExist.com Quotes
Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld
"All views expressed are my personal views are not related in any way to my employer"