Steve Rubel provides a list of 10 trends to watch out for the next 10 years. I like the compilation for its richness and internal coherence. Most of them have been covered in this blog before.The List goes as under:
1. The Long Tail - small players can collectively make up a market that rivals the giants. As Seth says, small is the new big.
2. The Read Write Web/Web 2.0, – technologies like Ajax will make the web more dynamic, turning it into a full-fledged platform.
3. Timeshifting – consumers will increasingly want to devour media on their own time, on the mobile device of their choice and without commercials.
4. Collaborative Categorization – consumers, using technology, will create their own taxonomies that make it easier to find information. This is sometimes called tagging, social search or folksonomies.
5. Citizen Marketing – consumers will organize – either on their own or with the help of companies – to evangelize products they love and vilify those they don’t.
6. RSS, AI and personal search tools will make it easier for people to seek out only the news they care about and tune out all else.
7. It’s All a Conversation – as journalism becomes a conversation, so will marketing - just like Cluetrain said.
8. What’s Inside is Outside – mobile devices and consumer generated media mean that whatever a single eye beholds so can the world besides trust marketing & decentralized communication.
Category : Emerging Trends
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