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Saturday, August 13, 2005
The best way to reach a product to Generation Y is the Internet, says Newsweek. Specifically, blogs and chat rooms, where the opinions, whims and heartthrobs of today's youth are freely aired. The instant availability of even the most intimate consumer preferences and turnoffs has initiated a new boom in market research, which can be done more cheaply and accurately than ever before. Steve Rubel points to how unilever listens and responds to customers. Apparently the consumer product giant was actively listening to the blogosphere and they tuned into one voice, Dan Entin. Dan had been lamenting about how he is having trouble in getting his favorite deodorant. Unilever - a huge company with lots of to worry about - took the time to respond to Dan directly via email.
Category : Internet |
|Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld