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Saturday, August 27, 2005

The Evolving Corporate Blogs

Several people ask me on norms & guidlines for corporate communications blogging. Deutsche Bank has come out with a crisp report on blogging for corporate communications. Corporate blogs are still in their infancy. Their number is estimated to total 5,000 in the USA. The trend is booming, though. Traditional media, such as newspapers or television, have begun to integrate blogs in their websites. Companies are assigning employees or external authors to deploy blogs as a public-relations tool or as a way to disseminate product information.

For corporate communication management, blogs fall into three different levels of significance:
A. The blogosphere offers a new communications arena and can influence public opinion on the company.
B. Customers, experts (e.g. software developers) and aficionados of certain products are among those who seek publicity as
bloggers. Company employees also use private blogs and may possibly voice opinions in them on company-specific issues.
C. Companies can use blogs as a communication tool (corporate blogs).

The report also discusses about strategic issues covering the areas of monitoring, policies and corporate blogs . A good report though scores low on specific insights.

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Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld
"All views expressed are my personal views are not related in any way to my employer"