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Tuesday, August 16, 2005
(Via Sloan Review). Companies in general have trouble shifting technological paradigms, and the gestation period for the use of technologies in business often a matter of decades - The Harvard Business School Internet2Business Applications (or "Biz-Apps") Group, found that the impediments to correctly identifying future billion-dollar market segments in communication technologies are formidable. For one thing, in both the commercial and academic realms, there is a tendency to adopt existing industries as frames of reference for new technologies rather than envisioning new industries or new forms for existing industries. Similarly, there is a tendency to anchor thinking in existing customer segments or to use others' ideas to extend one's own favorite thesis rather than to engage in true recombination of ideas. There is also a tendency to think in terms of a single "killer app" even though the next big thing is likely to be a combination of applications. Two practices are vital to overcoming these and other limiting tendencies in the pursuit of new technology-enabled businesses.
Category :Next Killer App |
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