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Tuesday, August 30, 2005

Becoming A Marketer & Creating Passionate Users

Kathy Sierra has an interesting post on the changing face of marketing. She writes with good insights, it's so trendy to diss marketing. Especially if you're in engineering, product design, or virtually anything but marketing. In this new open-source/cluetrain world, evryone is a marketer.If you're interested in creating passionate users, or keeping your job, or breathing life into a startup, or getting others to contribute to your open source project, or getting your significant other to agree to the vacation you want to go on..Congratulations. You're in marketing. The difference between what we now consider "old-school marketing" (otherwise known as The Four P's - Product,Price, Promotion, and Placement - heavy on advertising and "branding") and the "neo-marketing" we're doing here is frickin' huge. When people are passionate about something, and in a state of flow-and you have contributed to that by helping users/members learn and grow and kick ass-these are some of the happiest moments in their lives. Trying to promote more of that is something we should feel wonderful about, not guilty.
(Pic : Courtesy Kathy Sierra)

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