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Friday, July 15, 2005
(Via Knowledge@Wharton)Steve Jobs, recently called podcasting as "the next generation of radio". Apple recently announced that it had integrated podcasts into the latest version of iTunes software so that users can manage and receive these new kinds of broadcasts. The podcast moniker stuck partially because of the popularity of the iPod, although most of these broadcasts are produced in a format that can be played on music players using the MPEG-1 Audio Layer-3, or MP3, audio compression format. Podcasting can also apply to video broadcasts, but audio dominates for now.The actual content on podcasts is a mix of amateur broadcasters – covering all topics under earth. Podcasting allows listeners to "time shift," or listen to programs at their leisure, unlike radio, which operates on a schedule. The revolution that podcasting is - it is also different from traditional media in that the means of production and distribution are readily available to anyone. The technology required to produce podcast content is relatively simple and, unlike the scarce radio broadcast spectrum, the distribution channel - the Internet - is available to all.
|Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld