|Cloud, Digital, SaaS, Enterprise 2.0, Enterprise Software, CIO, Social Media, Mobility, Trends, Markets, Thoughts, Technologies, Outsourcing|
Linkedin Facebook Twitter Google Profile
Friday, July 01, 2005
I have seen from close quarters how the forward supply chain operation of automobile makers work – myriad issues & complexities – region, language, culture, business procedures, financing , servicing options added to that complexity on acquisitions and mergers, regulatory requirements all make this one of the most complex process in the value chain. Tony Kontzer points out that lack of coordination between automakers and their dealers is an obstacle in the auto industry's efforts to make customer-relationship-management investments pay off. The challenges of getting manufacturers and dealers on the same page with CRM efforts are numerous. CRM tools that can effectively serve both the big-business demands of automakers and dealers' small-business setups look to be nonexistent. Getting dealers to standardize on tools used by the automakers to manage sales leads is difficult. And because dealership groups often sell multiple brands of cars, their mixed allegiances further frustrate the efforts.
Category : CRM |
|Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld