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Monday, June 13, 2005
(Via Business 2.0) With the worldwide installed base of mobile-phone owners expected to exceed 2 billion people this year, and with most new phones doubling as portable Internet terminals,the world's largest search engines are battling for control of your cell phone. "Mobile search offers a very different usage case from the personal computer as it will be more contextual and impulsive." That means localized, timely information, like the address of the nearest pizza joint or driving directions to the airport. But there'll be more to success than helping people figure out where to buy a slice. Advertising on a 2-inch screen is a huge challenge, so Yahoo , Google and their competitors will need to devise new revenue streams, such as bundling search with other subscription services like e-mail or music.
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