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Saturday, May 07, 2005
Almost half of marketers plan to decrease spending in traditional advertising channels like magazines, direct mail, and newspapers to fund an increase in online ad spending in 2005. According to a new five-year forecast from Forrester Research, Inc. online marketing and advertising will represent 8 percent of total advertising spending in 2010 - rivaling ad spending on cable/satellite TV and radio."Despite significant changes in consumer behavior, there is a large disparity between the amount of time consumers are spending online and the money marketers are spending trying to reach them online - online consumers spend more than one-third of their time online - roughly the same amount of time they spend watching TV. Yet marketers spend only 4 percent of ad budgets online versus 25 percent on TV."
Category : Online Ads |
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