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Friday, May 27, 2005
(Via OJR) The magazine world has seen the future of print - and it's still print. While Newsweek magazine has been in the news lately for all the wrong reasons - the magazine should be praised on a much larger scale for reinventing itself. The scope of Newsweek.com,the online home to Newsweek that has included everything from daily breaking news to video blogs from correspondents across the world to podcasts of the Newsweek On Air online radio show.The transformation of Newsweek is timely, as the major U.S. newsweeklies are experiencing a decline in print readership similar to that of major newspapers. According to numbers collected by the State of the News Media 2005,the big three newsweeklies - Time, Newsweek and U.S. News - have lost 1 million readers in combined circulation over the past 16 years. But the magazine business as a whole remains relatively healthy because of the rise of so many niche publications and the staying power of glossy entertainment news. In fact, magazines were pioneers in niche content before cable TV and the Internet came along and usurped them with the flashy video of the former and the interactive communities of the latter.
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