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Monday, May 30, 2005

Mobile Technology & Newspaper Renaissance

Just finished publishing rupert murdoch's views on technology & newspapers. Smartmobs points to Mr Jim Chisholm's(strategy advisor for the World Association of Newspapers) view at the World Association of Newspapers,on how newspapers can profit from mobile technology.Mr Chisholm suggested "some of the ways showing how mobile technology provides the perfect medium for newspapers to expand their reach and increase revenue:
- Mobiles build single copy sales by creating a ubiquitous fountain through which newspapers can distribute their content.
- Portable devices add value to subscriptions through tools such as SMS announcements
- Newspapers can add video to their content through mobiles
- Mobiles increase advertising sales, especially classifieds through tools such as MMS where consumers can see photos of products
- Advertiser response improves through mobile use as newspapers can beam their advertisements to consumers while they shop
- Newspapers can build communities through mobile by, for example, alerting commuters to traffic problems
- Research is facilitated by mobile as readers can report in real time through polls and surveys
- Mobile helps newspapers create the news by relating more closely to the reader who are then encouraged to send in stories
- Newspapers can improve their operational efficiency with SIM card technology which allow them to update and track events as they are happening, as well as send photos immediately back to the newsdesk
- Mobiles attract new readers,especially younger generations who carry mobile devices with them everywhere".

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