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Monday, May 16, 2005
We recently covered the significance of launch of Xbox and also covered Bob Cringley's perspective on Google, Yahoo, Apple: Three Inflection Points. Russell Beattie writes interestingly, by choosing to license PlaysForSure from Microsoft, Yahoo was able to launch YME with 10+ devices right out of the gate. Going a proprietary route would have been ridiculous opening itself to criticisms of yet another DRM standard. After the CES show, Russell wrote,Its game over for Microsoft's competitors in the consumer electronice sector.Microsoft has a monopoly on the desktop, and soon they'll have a monopoly on everything else as well: not the OS, but the DRM on which all the media is based. The long view: As the OS diminishes in importance going forward in time, the only thing that's going to separate one system from another is the DRM which is laid on top of it. Microsoft is ensuring their long life by getting their codec in everything from cellphones to set top boxes. It won't matter if Linux catches up to Windows or other OS hurting,if we're all depending on paying Microsoft yearly fees to enjoy to our media. Russel maintains that the main threat to Yahoo's business is not Google but Microsoft. Y! is making more forays into Hollywood, basing the services on Microsoft's technology! By holding the only competitor to the Janus codec (FairPlay) so close to their chest, Apple is not only bringing about their eventual demise in the media market, but also everyone else as well. Yahoo's request to Apple to open up their codec for the YME was perhpas turned down and Microsoft moved fast.Russell ends with a word of caution -It's like 1989 all over again when everyone was begging to license the Mac OS. Two years later Windows 3.0 showed up and Apple is now at 2% market share.
Category : Emerging Trends, Emerging Technologies. |
|Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld