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Tuesday, May 03, 2005
While a strong direct "halo-effect" from the iPod onto Apple computer sales looked too hollow to establish, a "fertilising effect" from the iPod is likely to be felt. Yeald.com writes, the iPod has made Apple a desirable brand, way beyond its traditional customer groups. The combination of this desirability with the technical superiority of the new Tiger operating system makes the Apple computer a much stronger alternative to Windows PCs. Tiger has appealing new functions, on top of what already was a good operating system. Although Microsoft's business is nicely rooted in its dominant global marketshare, there is an important customer group at play: the non-tech innovators.
Category : Apple |
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