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Tuesday, April 26, 2005
(Via CFO.com)Blockbuster took over several neighborhood stores to become the leader in the fast-growing video-store industry. Today, emerging technologies and delivery systems threaten the demise of video stores altogether. Video on demand and digital downloading threaten to make its business proposition obsolete. History shows, it is easy to get entrenched in existing technology— even when change is bearing down. The cost to move to an industry-changing technology can be prohibitive to the company—and to its shareholders. While chief competitor Netflix is investing aggressively in pay video-on-demand (VOD) delivery, Blockbuster is mostly focusing on extracting every cent from the home DVD-rental market—seeking acquisitions, boosting its online DVD-rental services, launching a subscription program similar to Netflix, and creating a DVD trade-in program.DVD rental instead of VHS tapes and the shopping experience is helping Blockbuster to stay aflot. What happened in the interim is something that gives Blockbuster a lot of comfort in the future.
Category : Emerging Trends |
|Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld