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Monday, April 25, 2005
Delloite has come up with an excellent report on the 21st century television networks. The report is set in the context that the conventional business model for television networks around the world was simple: produce programs, broadcast them across a national network of owned and affiliated stations to a mass audience, and sell access to that audience to advertisers based on viewership.Today, however, the situation is much more complex — and is likely to become more complex still. Conventional "television content" is now being burned into DVDs, time delayed by Personal Video Recorders (PVRs), broken into fragments, piped on demand over the Internet, downloaded into mobile devices and syndicated around the globe. Such changes are having a profound effect on the structure, dynamics and future of the global broadcast television industry, both private and public.
Category : Television |
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