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Friday, March 18, 2005Seeing What's Next Throught The Prism Of Porter, Drucker and ChristensenDave Pollard, has recently written an overview of Michael Porter's, Peter Drucker's and Clayton Christensen's approaches to innovation research. Dave believes research has not got its rightful place inside modern business enteprises. Dave writes,"Research is probably the most undervalued, and poorly done, process in Western business. It's not rocket science, but doing it well takes practice, a disciplined process, and strong creative, analytical and communication skills." |
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