Interesting presentations at the Search Engine Strategies conference
James Lamberti from Comscore Networks :
- The US is lagging behind in terms of searches per searcher available. Meaning, there are more internet users in the US, but as a percentage of those users, less are using search then other countries.
- Google dominates around the world, but in the US, Google does not totally dominate.
- School: Google 42%, Yahoo 32%.
- Work : Google 37%, Yahoo 30% and MSN 19%.
- Local search trends show a slow growth from 8.3% to 10%, meaning searchers using Google and adding in state or local parameters in the query.
- Growth in toolbar searches have grown 136% in the US since Jan 04. 17 - 18% of searches are coming from toolbars, 58% of searchers have not installed the toolbars and 12% have uninstalled the toolbar.
- In search there is a 20 - 68 rule, 20% of the users contribute 68% of volume. Heavy searchers are less likely to click on the sponsored links (27%). 22% of the people who do not search represent 4% of the buyers online this is still a wide open market.
Bill Tancer from Hitwise:
- Market share of visits to all internet sites on the Web, Google 3.1% Yahoo 1.7% and MSN 1.5% - Google has grown the most. Search volume indicates that Google is currently driving 55.5% of all US Internet searches, Yahoo 30.8% and MSN 6.64%.
- Most of the search traffic is coming from the parent (yahoo.com, msn.com) but Google's upstream is coming from a wide share %, which differs from the rest. The top search from Yahoo and MSN are more navigational (www.site.com) and Google is not like that (more internet savvy).
- Health and medical search verticals have gone up 10% and 45% come from the main engines. 10.23% of the searches from Google go to shopping and classified sites of that eBay is the top, then amazon, etc. over time, people will start have brand identity with these vertical engines and take away some traffic from main engines.
Ken Cassar from Nielsen//NetRatings:
- Google's market share is at 47%, Yahoo at 21%, MSN 13% and AOL at 5%.Google also has the largest audience of exclusive searchers; 29.7m. Yahoo has 13.7m and MSN has 12.2m and then he overlapped them to factor in tons of cross usage of the engines).
- The search boom has been more driven by advertisers than consumers. Demand is not the main reason for growth, it is the supply pushing it up. This highlights the need for innovation. Very interesting study results- these clearly indicate that the internet search market is growing and getting more sophisticated.