Cloud, Digital, SaaS, Enterprise 2.0, Enterprise Software, CIO, Social Media, Mobility, Trends, Markets, Thoughts, Technologies, Outsourcing


Contact Me:

Linkedin Facebook Twitter Google Profile


wwwThis Blog
Google Book Search



  • Creative Commons License
  • This page is powered by Blogger. Isn't yours?
Enter your email address below to subscribe to this Blog !

powered by Bloglet


Friday, March 18, 2005

Pay Per Click Ad – Drain On Enteprises Spend?

David Jackson, based on solid research has some some insightful and interesting observations to share. The most striking theme that ran through the Q4 financial results of Internet companies, irrespective of size, was the impact of rising pay-per-click ad prices. The winners were the ad brokers - Google and Yahoo. The losers were companies that rely on advertising to attract traffic, as their marketing expenses grew faster than their revenues. To an extent, crooks/misusers seem to be several notches above genuine technology.For example – in the case of Amazon - marketing expense grew much faster than revenue (44% versus 31% An impressive assessment of data relates to a lot of interesting enterprises like eBay , Priceline eDiets etc.

My Take: The data may be true but based on increased use of the internet and given the fact it is also the only universal media and given the fact visit to sites are purely voluntary - if technology develops to isolate misusers and by having better negitiating powers with the likes of Google and Yahoo, (May be the advent of another player in this space may help) business shall begin to get their interests protected - may take sometime but pay-per-click ad's shall have to become more and more strong.

ThinkExist.com Quotes
Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld
"All views expressed are my personal views are not related in any way to my employer"