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Sunday, February 20, 2005
Why Is About.com So Attractive To NYTimes
Susan Merit writes, About.com looked irrestible to the New York Times as the newly added 25 new section fronts on topics such as Small Business, and Career Planning, which support targeted advertising, while earlier efforts ensured that About.com pages such as the Broadway Show Guide, Geography Guide (#1 Geography result on Google) and the Urban Legends Guide (#3 result for Urban Legends on Google) show up in the first 15 Google (natural) search results on many topics.
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