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Saturday, January 22, 2005
Bob Cringley writes, Everyone seems to think the Mini is a media PC, and it has the basic characteristics of one. Cringley adds, "Though the box has no TV tuner, Apple does offer an analog adapter. And you can burn DVDs with it if you get the optional DVD burner. It is simple to say that Apple hopes to repeat with video the success it already has with iPod and iTunes.It means selling hardware devices and proprietary content to play on those devices.The first such hardware device is probably the Mini. And the proprietary content will be video encoded in AVC H.264, which will be supported first in OS X 10.4, promised for the second quarter of this year. So Apple can't announce that it is in the movie distribution business until 10.4 (code-named Tiger) is available".Steve said this is the Year of HD. So one could expect that any video sold by Apple would be in high definition format. That gets around the supposed cable monopoly (there is no HD monopoly) and is suitably proprietary that Apple ought to be able to enforce its Digital Rights Management system.When OS X 10.4 ships, the Mini will suddenly become Apple's version of a media PC. Like the iPod, it will be a simple device that serves proprietary content, in this case HD video. Just like Gateway, HP, and Dell before it, Apple will start selling in its stores HDTVs, only they'll carry the Sony brand. Do you want to buy a Gateway TV or a Sony TV?
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