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Wednesday, January 19, 2005
(ViaBTOB Magazine)Led by Time Inc.’s Business 2.0, business publications in 2004 turned in their best year since 2000, according to Publishers Information Bureau figures released by the Magazine Publishers of America.With the exception of Fast Company, every major business publication posted gains in ad pages in 2004 over 2003, according to PIB. Business 2.0 posted the highest percentage gain in ad pages, a jump of 23.8%. Other so-called "new economy" or technology-oriented publications turned in strong performances, with Wired up 15.5% in ad pages and PC Magazine growing 1.4%. Fast Company, however, saw its ad pages dwindle by 12.3%. The big three business books each posted gains: Fortune was up 11.5%, followed by Forbes (11.3%) and BusinessWeek (4.2%). Other business publications also increased their ad pages, with Inc. up 14.5%; Barron’s, 8.4%; and The Economist, 2.6%.
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