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Monday, December 27, 2004

Amazing Amazon : 2.8 Million Units On Its Busiest Day, 32 Items Every Second

Online retailer Amazon.com Inc. on Monday said it set a one-day selling record this year and logged its busiest holiday shopping season in its 10 years. The Seattle retailer said it logged orders of 2.8 million units on its busiest day, or about 32 items per second worldwide, boosted by shoppers flocking to the site to snap up Apple Computer Inc. iPods and books during the busiest time of the year, between Nov. 25 and Dec. 23. Amazon did not specify which day was its busiest. Sales of consumer electronics such as digital music and DVD players and digital cameras topped the list of most sought-after items, ahead of other sales chart toppers including comedian Jon Stewart's book, "America: A Citizen's Guide to Democracy Inaction."Amazon said more than half a million gift certificates were ordered in the busy period and some 100,000 shipments were delivered to U.S. military personnel overseas. We recently covered Amazon : Giving Away The Store Through Amazon Web Services. It would be interesting to know what's the proportion of sale/influenced sale through the amazon webservice channel.

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