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Friday, November 12, 2004.) Larry Keeley of Doblin has published an excellent article titled The Ten Types of Innovation . Larry has published this model covering four categories/dimensions, namely Finance,Process,Offerings,Delivery with real life examples against each. Well researched and categorised.
Joyce Wycoff introduces Larry as : Larry Keeley, Innovation strategist holds the view, since innovation fails about 96% of the time, it seems self-evident that the field has advanced to about the same state as medicine when leeches, liniments and mystery potions were the sophisticated treatments of the day.. By being obsessive about identifying the root causes of innovation failure and injecting better methods, it is now possible to systematically boost innovation 'hit rates' to between 35% and 70%. That still isn't perfect but it is an improvement of 10-15 times over the pathetic results people try to convince themselves is "normal."
By doing extensive, in-depth research and synthesizing those findings into process models that can be used to guide innovation in any organization. Larry is also publishing a new book being released by HBS Press early next year. Title: "Taming the New: The Emerging Discipline of Innovation."
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