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Sunday, November 21, 2004

More People Shop Offline, Buy Online!!

( Via Techdirt .) A new Atlas study reports that Mondays are the busiest online shopping day. The finding points to the fact that consumers shop in physical store locations during the weekend, then jump online on Mondays to comparison shop and Fridays, typically slow days for online shopping, are stronger than usual during the holidays. Atlas DMT anonymously analyzed holiday shopping behavior from November 23, 2003 to January 31, 2004 across 28 companies whose online campaigns are managed using the Atlas Digital Marketing Suite. A related article Two-thirds of online shoppers say they now buy over the Internet some of the things they used to get in store visits. Yet the percentage getting information or shopping online prior to visiting a regular store remains steady at 75%

Other findings:

-The most active online shopping day in 2003 was December 15, versus December 10, in 2002. Last December 15th posted a 140 percent increase in sales over an average holiday shopping day.

- Apart from December, November and January are strong months for retail advertisers, showing an approximate 20 percent increase in sales, compared to September, October, and February.
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Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld
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